The Graduate School of Business Administration (GSBA) at Kyung
Hee University is a specialized MBA program based on the new
knowledge-oriented education. It is designed to cultivate
business specialists in the knowledge-based consulting industry,
the arts & cultural industry, the information & telecommunication
industry, and the health service industry. The Graduate School
of Business Administration at Kyung Hee University is one
of the largest and most prestigious business schools in Korea,
which offers an excellent user-based training program aimed
at equipping future-oriented and innovative specialists.
The user-based training program offers distinguished and concentrated
programs for highly demanded duties in the current field-oriented
business administration. The harmonious instruction of Business
Practice and Theory is provided by the best teaching staff
of active and experienced professors and expert consultants.
Throughout Quality Certification Training, it aims to equip
the best specialists by adopting a strict educational control,
a lecture evaluation system, and a certification system for
various licenses. The Advanced Program based on various Educational
Technologies helps students gain through effective field training.
A direct and excellent problem-solving ability for recent
pending questions of enterprises. The open education linking
the Non-Degree Expert Program and Master's Program seeks to
effectively connect the master degree with the certificate
of special program. The continuing Adult (Lifetime) Education
Program will provide an instructive service for the alumni
to constantly improve the quality of their business knowledge
and skills.
To cultivate leaders of the knowledge society for the 21st
century, the Graduate School of Business Administration at
Kyung Hee University offers a well-organized program based
on both academic and active field training. In particular,
the outstanding program offered by the school is categorized
into special business fields in business administration, arts
& cultural management, and information technology to accommodate
comprehensive new knowledge in the era of globalization through
systematic cooperation with external institutions.
The GSBA offers the master's degree programs in 18 professionalized
majors in 9 academic fields: Dept. of Business Administration;
majors in Management / Service Management: Dept. of Tax Management;
majors in Tax Consulting / Tax Management: Dept. of International
Management: Dept. of Health Services Management: Dept. of
Management Consulting; majors in Management Innovation / Marketing
Information Engineering / Financial Engineering / Information
System Innovation / Distribution & Logistics: Dept. of
Arts & Cultural Management; majors in Museum Management
/ Contemporary Arts Management / Performing Arts Management
/ Arts & Cultural policy: Dept. of e-Business; majors
in CRM / Internet & e-Commerce / Database Administration
/ ERP: Dept. of China Business: Dept. of Brand Management.
1) At least 36 course units of graduate level credit in Business
Administration courses are required.
2) Students have to pass a qualifying examination.
3) Students must fulfill presentation, defense, and document
requirements for the department.
4) A thesis supervisor can be any faculty member from the
department.
Dept. of Business Administration: Theory
of Marketing, Human Resource Management, Finance Engineering,
Investments, Inventory & Quality Management, Business
Strategy, Labor Relation, Database Marketing, Service Quality
Management, Hospitality Service Management, SPSS of Consumer
Value Analysis, etc.
Dept. of Tax Management: Business Tax strategy, Tax decision-making
Using Internet, Tax Investigation, Tax Law, Management Consulting,
Taxes Decision Making of Inheritance and Donation, M&A
Taxes Decision Making, Business Tax Strategy, Theory of Taxation,
M&A Case Study, Study on Tax Precedents, etc.
Dept. of International Management: International Management,
Issue of Global Economy, Strategic Management of Global Business,
International Commerce Practice, Electronic Commerce and International
Trade, Foreign Direct Investment, International Commerce Study,
etc.
Dept. of Health Services Management: Health Care Strategic
Management and Case Study, Medical Laws, Financing Health
Care, Statistical Methods for Health Care, Health Policy &
Management, etc.
Dept. of Management Consulting: Management Consulting, Knowledge
Management, Managerial Statistics, Inventory & Quality
Management, Marketing Research, Practice in Marketing Research,
Derivative Markets, Enterprise Value Analysis, Financial Institutions
Management, International Monetary Theory, Strategic Marketing
Management, Service Marketing, Brand Marketing, Brand Naming
Strategy, Brand Design Strategy, Brand IMC, Brand Marketing
Research, Global Brand Strategy, e-Brand Strategy, Brand Identity,
Brand Management Strategy Seminar, Brand Laws, Theory of Advertisement,
etc.
Dept. of Arts & Cultural Management: Performance Arts
Planing, Performance & Event Planning, Performing Arts
Marketing, Contemporary Art Exhibition Planning, Museum Establishment
Project, International Art Exhibition Planning, Museology,
Museum Marketing, History of Modern Art and Curatorship, Policy
of Cultural Art, Comparative Cultural Policy, etc.
Dept. of e-Business: Introduction to CRM, Datamining Theory
and Applications, Management Information System, Introduction
to e-Business, Theory of Business Consultation, Database Marketing,
The Construction of Internet & Shopping-mall, Mobile Business,
etc.
Dept. of China Business: Trade Practices, Theory of International
Management, Issues of Global Economy, Strategic Management
of Global Business, International Monetary Theory, Business
Chinese, etc.
Dept. of Brand Management: Brand Marketing, Brand Naming,
Brand Identity, Brand Design Management I & II, Diagnosis
of Brand Equity, Advanced Brand Research, Brand Management
Strategy, Brand & Design Laws.
Yong-Seung
Park, Ph.D.
[University of Minnesota, 1997, Professor, Industrial &
Labor Relations, yspark@khu.ac.kr]
Ju Ho Sung, Ph.D.
[City University in London, 1997, Professor, Insurance/Pension
Management, jhsung@khu.ac.kr]
June-Q Lee, Ph.D.
[Konkuk University, 1992, Professor, Accounting for Taxation,
upennjlee@hanmail.net]
Hun-Ju Jung, Ph.D.
[University of Nebraska, 1990, Professor, International Business
Management, hjjung@khu.ac.kr]
Ki-Taik Jung, Ph.D.
[University of Pennsylvania, 1992, Professor, Health Services
Management Strategy, ktjung@khu.ac.kr]
Sang-ho Song, Ph.D.
[Korea University, 1991, Professor, Management Assessment,
shsong@khu.ac.kr]
Joon Seok Kim, Ph.D.
[University of Texas, 2001, Professor, Brand Management Strategy,
jkimuta@khu.ac.kr]
Shin-Eui Park, M.A.
[Paris 4 Sorbonne, 1986, Professor, History of Modern Art
and Curatorship, lunapark@khu.ac.kr]
Seong-Hee Kim, Ph.D.
[Kyung Hee University, 2006, Professor, Performing Arts Marketing,
ganesakorea@yahoo.co.kr]
Jae-Shik Kang, Ph.D.
[Beijing University, 1998, Professor, Strategy of China Business,
china@khu.ac.kr]
